A recorded run of 12 stations: see what we found
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For brands

Proof your spots ran, and what your rivals are running.

You pay for radio by the band and the second. Spotledger tells you what aired, what did not and what to claim, in words your finance team can use.

MatchedNigeria Info Lagos 99.3 FM · Day 1, 20:56 · 47 s · matched 0.99

Replay of a real run from our recordings

The brand manager

Four questions after every launch.

The morning after a campaign launch. Proof that the spots ran in the bands that were paid for.

Question 1 of 4

Did my spot run?

Aired as booked

Every airing has a station, a time, the version and the length played. Playback of the recording is limited to our reviewers.

Nigeria Info Lagos 99.3 FM

Detected

Day 1, 20:56 · Both fingerprints agree · confidence 0.99

46.5 s played in full

Question 2 of 4

Did it run when I paid for?

Aired outside the time band

Spots that aired that day but outside the booked time band are listed separately.

Question 3 of 4

Did it play in full?

Cut short

Cut Short Flag marks any spot that played for less than 90% of its length.

Cool FM Abuja 96.9 FM

Cut short

Day 2, 03:27 · Both fingerprints agree · confidence 0.99

22.4 s of 28.7 s played

Question 4 of 4

What do I claim back?

Not detected in a fully monitored window

Spots not detected in a fully monitored window, cut short, in the wrong version or aired outside the booked band go on a make goods list, with the coverage record behind it.

Finance and marketing

Before you release payment, and while rivals are loud.

The finance team

Before releasing payment to a station.

A list of make goods to claim, with the times and the minutes we were listening to back it.

The marketing lead watching rivals

When a competitor seems to be everywhere this week.

Who started a new campaign, on which stations, at what time of day.

Match

Spot Match

Trained model
The model does
Hears your uploaded advert inside live radio, even under a presenter's voice. The neural fingerprint is a model we train ourselves, and the classic fingerprint beside it is signal processing. Every airing shows which one found it.
Code checks
The match must line up in time from the start of the advert to the end.
A person confirms
Matches with a confidence score under 0.80, and neural-only finds under 0.94, go to a reviewer.

Prove

Live Read Check

Spotledger AI
Spotledger AI does
Finds presenter reads of your script and checks each key message: brand, offer, price, promo code and call to action.
Code checks
Prices, numbers and codes must match exactly after numbers are normalised.
A person confirms
Borderline reads go to a reviewer.

Watch

Ad Finder

Signal processing
Signal processing does
Finds adverts nobody uploaded by noticing audio that repeats across hours and stations.
Code checks
Song and jingle rules, and a minimum of three plays.
A person confirms
Every new brand is confirmed by a person.

What you get

Brand plan, free for 30 days.

One brand, up to 12 stations in 2 cities, proof of airing reports, make goods lists and alerts in the workspace. No card and no approval needed.

Brand

₦350,000a month

about $248 a month

For one brand that wants proof.

  • 1 brand
  • Up to 12 stations in 2 cities
  • Proof of airing reports
  • Make goods lists
  • Alerts and a Morning Brief in the workspace

Find out what your last campaign really did.

Free for 30 days. No card and no approval needed.